Avalon Organics – Organic Product Reviews

avalon organic reviewToday, I would like to review the Avalon Organics brand of products. Even though they have made this ‘organic’ claim, I would like to question whether these products are TRULY ORGANIC? 

I have found that in today’s market, there are so many products out that are misleading consumers with this ‘organic’ claim, but once people pay closer attention to the ingredients list, then the truth gets exposed! There are so many people who are serious about looking for genuine products. So my intention in this post is not to tear down or badmouth other brands, but simply state the facts by examining the ingredients list. 

No matter what standard best meets your needs, if you are like me who are serious about avoiding toxic substances such as parabens, endocrine disrupters and reproductive toxins, then you should be seeking food grade certified organic products such as those bearing the food grade seals on their product labels, such as USDA Organic, or Australian Certified Organic. Brands that I know are food grade include Miessence and Divine by Therese Kerr.

Skin care and personal care products that are certified to food grade guarantees the consumer that they do not contain synthetic chemicals, do not synthetically process their natural ingredients and uses no chemical preservatives. Literally meeting the purity standards of organic food! 

Now let’s examine the ingredients list of an Avalon Organics product, Avalon Organics Rosemary Shampoo. You can judge for yourself whether you think this product is TRULY ORGANIC or has it been ‘greenwashed’. 

To examine the ingredients list, I used The Chemical Maze Shopping Companion book and the EWG website, which are both referenced in the Resources tab. You can use these to examine your own products too.

Avalon Organics Botanicals Rosemary Shampoo

avalon shampoo rosmary2


Aqua (Water), Aloe Barbadensis Leaf Juice(1), Cocamidopropyl Betaine, Sodium Laurylglucosides Hydroxypropylsulfonate, Glycerin, Sodium Cocoyl Isethionate, Stearic Acid, Sodium Lauroyl Sarcosinate, Calendula Officinalis Flower Extract(1), Dioscorea Villosa (Wild Yam) Root Extract(1), Rosmarinus Officinalis (Rosemary) Leaf Extract(1), Styrax Benzoin Resin Extract, Cedrus Atlantica Bark Oil, Citrus Medica Limonum (Lemon) Peel Oil, Citrus Medica Limonum (Lemon) Peel Oil, Copaifera Officinalis (Balsam Copaiba) Resin, Coriandrum Sativum (Coriander) Seed Oil, Geranium Maculatum Oil(1), Lavandula Angustifolia (Lavender) Oil, Pogostemon Cablin (Patchouli) Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil(1), Arginine, Bisabolol, Hydrolyzed Wheat Protein, Sodium Citrate, Sodium PCA, Panthenol, Tocopheryl Acetate, Guar Hydroxypropyltrimonium Chloride, Alcohol(1), Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Coumarin, Limonene, Linalool.


Ingredients that have been highlighted RED are a bit of a concern in this product. Let me show you why. According to EWG, the higher the score, the more hazardous the substance.

Cocamidopropyl Betaine (Surfactant foam boosting cleanser)

Potential effects: May cause sensitization; allergy reactions; may contain harmful impurities; suspected immunotoxicity (EWG score: 4 – moderate hazard)

Sodium Lauroyl Sarcosinate (Synthetic skin conditioning agent)

This ingredient is restricted in Japan. Potential effects: Penetration enhancement; forms carcinogenic nitrosamines if mixed with nitrosating agents. (EWG score: 3 – moderate hazard)

Sodium Benzoate (Preservative)

Potential effects: Contact dermatitis; hives; suspected skin or sense organ toxicity. (EWG score: 3 – moderate hazard)

Benzyl Alcohol (Solvent preservative – petroleum derived)

Potential effects: Classified as harmful if used in products used around the mouth; liver; immuno & neuro toxicity; allergic reactions (EWG score: 5 – moderate hazard)

Potassium Sorbate (Preservative)

Potential effects: May cause mild skin and eye irritation; hives; contact dermatitis (EWG score: 3 – moderate hazard)

Tocopheryl Acetate (Antioxidant – may be GM) 

Potential effects: Human skin toxicant; sensitization; may contain harmful impurities (EWG score: 3 – moderate hazard)

Limonene (masking)

Potential effects: Sensitization; skin eye and lung irritation; wildlife and environmental toxicity (EWG score: 3 – moderate hazard)

Linalool (deodorant fragrance ingedient)

Potential effects: Allergic reactions, skin irritation, facial psoriasis (EWG score: 5 – moderate hazard)

Coumarin (masking)

Potential effects: Allergic reactions, suspected cardiovascular and liver toxicity, suspected carcinogen (EWG score 7 – high hazard)


Avalon Organics Botanicals Rosemary Shampoo contains quite a few nasties that I would like to avoid. They claim to have organic ingredients in their products and are certified to NSF/ANSI 305 standard for personal care. But this US based cosmetic certification is substandard because it allows an array of synthetic surfectants, sulfates, emulsifiers and preservatives into the products. Which means that it is not really organic!

About 90 – 95% of the product is usually made up from the first few ingredients from the top. Since Cocamidopropyl Betaine is listed as the third ingredient with a EWG score of 4, I’m not completely satisfied with this product. The last few ingredients are not good either.


How about you? What are your conclusions?

Thanks for reading this post. If you have enjoyed and found this review helpful, please leave a comment below.